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If You need a Gardener to take good care of Your Garden
why should you have plastic flowers ?


Credits to Nuno M. Gavina - Owner of OR2 Web Productions

Contrary of what seems normal, with a considerable experience that dates from the legalization of the so called Pirate Radios back in the 90's (in Portugal) and after gathering years of experience on using worldwide broadcasting platforms, OR2 have opted on developing its own Multimedia solutions based on the exact same technology used for Internet own functioning.

Indeed, we could have used 'gloves while taking good care of our garden' or even prefer to 'plant plastic flowers' just to avoid much troubles for the related maintenance. If so, we could turn our garden into a completely automated ecosystem, with all effectiveness - We can say.

But we didn't. Instead, we have decided on developing our own systems that, without much auxiliary or external coding scripts, could be able of providing what we want.
Yet, what we didn't expected was to find the past and the future of Internet itself.

Effectively, eventually by exclusion of parts, we have found the simplest functional technology which allows us to assemble any kind of Multimedia Streams just by taking advantage of what is already available on Internet... And for this purpose, without the need of moving anything from one place to another, without requiring any program installation or more complicated actions at user's own end than using a normal web browser, we only need to programming what is what and where is where since, without, there is nothing to show. Revealing one of the reasons why HTML and HTTP is still today widely considered the standard of Internet...
How Internet really works !

Amazingly, instead of considering it as a product creation stage, we were only able to envision the potential of the related development into what Internet cannot show yet.
After all, based on the well assumed standards that moves Internet by itself, what OR2 have developed became only limited by what Internet is able to turn available.

As simple as this !... 

It's true that simplicity might row against monetary interests, specially when such technology is available to anyone and able to dethrone any attempt of building a monopolist commercial machine around. But it's precisely on simplicity that we can find the honest principles of what really works. Plus, instead of selling simplicity as a product, should be rather wise on considering it a concept while providing a specialized service based on something that it is proven to work. Justifying why OR2 opted on proposing the development of the same precise resources through a specialized service available in exclusive to any of our customers.

Anyway, far more important than the technology that one uses is what we can possibly broadcast to the audience. After all, what people really want ?
For sure, they are more interested on knowing what our Clients have to say, which reveals the business of hours or even days of production... The rest is as similar as asking if there were clouds in the sky on the moment that was born the first chicken.



Credits to Sir. Tim Berners-Lee - The recognized Father of WWW
(compilation of texts)

I imagined the web as an open platform that would allow everyone, everywhere to share information, access opportunities, and collaborate across geographic and cultural boundaries. In many ways, the web has lived up to this vision, though it has been a recurring battle to keep it open. Gradually, I’ve become increasingly worried about three new trends, which I believe we must tackle in order for the web to fulfill its true potential as a tool that serves all of humanity.

1) We’ve lost control of our personal data...

The current business model for many websites offers free content in exchange for personal data. Many of us agree to this – albeit often by accepting long and confusing terms and conditions documents – but fundamentally we do not mind some information being collected in exchange for free services. But, we’re missing a trick. As our data is then held in proprietary silos, out of sight to us, we lose out on the benefits we could realise if we had direct control over this data and chose when and with whom to share it. What’s more, we often do not have any way of feeding back to companies what data we’d rather not share – especially with third parties – the T&Cs are all or nothing. 

This widespread data collection by companies also has other impacts. Through collaboration with – or coercion of – companies, governments are also increasingly watching our every move online and passing extreme laws that trample on our rights to privacy. In repressive regimes, it’s easy to see the harm that can be caused – bloggers can be arrested or killed, and political opponents can be monitored. But even in countries where we believe governments have citizens’ best interests at heart, watching everyone all the time is simply going too far. It creates a chilling effect on free speech and stops the web from being used as a space to explore important topics, such as sensitive health issues, sexuality or religion.

2) It’s too easy for misinformation to spread on the web ...

Today, most people find news and information on the web through just a handful of social media sites and search engines. These sites make more money when we click on the links they show us. And they choose what to show us based on algorithms that learn from our personal data that they are constantly harvesting. The net result is that these sites show us content they think we’ll click on – meaning that misinformation, or fake news, which is surprising, shocking, or designed to appeal to our biases, can spread like wildfire. And through the use of data science and armies of bots, those with bad intentions can game the system to spread misinformation for financial or political gain.

3) Political advertising online needs transparency and understanding...

Political advertising online has rapidly become a sophisticated industry. The fact that most people get their information from just a few platforms and the increasing sophistication of algorithms drawing upon rich pools of personal data mean that political campaigns are now building individual adverts targeted directly at users. One source suggests that in the 2016 US election, as many as 50,000 variations of adverts were being served every single day on Facebook, a near-impossible situation to monitor. And there are suggestions that some political adverts – in the US and around the world – are being used in unethical ways – to point voters to fake news sites, for instance, or to keep others away from the polls. Targeted advertising allows a campaign to say completely different, possibly conflicting things to different groups. Is that democratic?

I’ve always believed the web is for everyone. That's why I and others fight fiercely to protect it. The changes we’ve managed to bring have created a better and more connected world. But for all the good we’ve achieved, the web has evolved into an engine of inequity and division; swayed by powerful forces who use it for their own agendas.

I believe we’ve reached a critical tipping point, and that powerful change for the better is possible - and necessary.  This is why I have, over recent years, been working with a few people at MIT and elsewhere to develop Solid, an open-source project to restore the power and agency of individuals on the web. 
In 2009, I said, “The web as I envisaged it we have not seen yet.” That was because people were using the web just for documents, not for the data of a big web-wide computer. Since then, we have seen a wave of open data, but not of read-write data. For example, much open government data is produced through a one-way pipeline, so we can only view it. With Solid, it becomes a read-write web where users can interact and innovate, collaborate and share. 
Meanwhile though, there is a wave of concern, and related energy, desperate for change. People want to have a web they can trust. People want apps that help them do what they want and need to do - without spying on them. Apps that don’t have an ulterior motive of distracting them with propositions to buy this or that. People will pay for this kind of quality and assurance. 

There are many examples of open-source efforts that have benefited hugely from the contribution of a well-resourced company. While the open-source community provides initiative and a deep source of innovation, everyday web users as well as businesses often look for applications and services from a commercial entity that also provides technical support and vital, ancillary business services.  
I’m incredibly optimistic for this next era of the web.  
The future is still so much bigger than the past. 

Famous Quote:
"One of the issues of social networking silos is that they have the data and I don't."
- Tim Berners-Lee



Credits to Peter High - Strategic Advisor for the intersection of businesses and technological deciplines.

The Digital Transformation Revolution that is upon us represents an enourmous threat to a lot of businesses, yet, can be a tremendous opportunity for those that are able to leverage the new ways of operating recent technologies.

Better customer experience through digital channels should be paramount as customers expect easier, intuitive and compelling digital experiences and as they become more sofisticated. For this purpose, they expect that you anticipate their entire journey by what you turn available.

Lets see... Your company is able to interact with customers online through your company website, you have an active social media presence through twitter, facebook, linkedin, instagram and alike. You advertise through digital channels, you have sofisticated digital communications and able of leveraging email and other collaborative technologies...

But how advance or mature is your digital offering? These factors are important, but they do not tend to be sources of competitive advantage in todays market.
Digitally Active companies take advantage of transactional, digital or ecommerce solutions to increase revenue. Combined with the basic level of analytics and operational improvements such as the introduction of agile devevelopment methods, organizations in this tier are beginning to utilize the proliferal advantage of a digital organization, developing metrics or key performance indicators to measure their progress or the lack of it and use that as the basis of further improvements.

On further levels, while Digitally Engaged organizations develop digital solutions and processes that can be found through out the organization, providing critical information for strategic decisions, Digitally competitive organizations push the envelope on how digital solutions and processes can utilize not only to increase revenue but also to forecast future needs and respond quickly to indentify gaps. Taking customers desires and feedback and turn it into actionable revenue generating business solutions.

As the emergence of artificial intelligence (or AI) becomes more prevalent into businesses applications, companies enter on the Digitally Mature stage, using rudimentary machine learning to improve decision making and big data analises. Taking the leadership of the digital market place.

This last tier have surpassed an omnichannel experience and start providing channel agnostic customer journey through their product and services.

This means that the experience in the store, once computer or once phone, would have many similarities. The color schemes, icons and logos used are the same. The sort of experience one have in the store would be replicated on the digital channels and the greeting that a store associate might provide would be delivered digitally online.

Great levels of maturity are likely to translate to great levels of value.

These are words of Peter High, president of Metis Strategy and strategic advisor for the intersection of businesses and technological deciplines during one of his famous lectures.

For sure that your business endend already the related digitization process, if not also the inevitable digitalization stage... If so, are you ready for the Digital Transformation revolution?

No matter what, Peter High argue that as important as product or service and price, Digital Customer Experience will be as important in determining who wins and who loses.

After all, as explained, selling products or services and managing customer relationships digitally means that the company can reach millions of customers overnight. Notice, where Digital Customer Experience can be highly personalized throught enhanced interactive modules, giving the feeling that any individual is the only customer of the company.

Eventually expressed with different words, that's precisely what OR2 is bringing to you !!!

Click Here to know more...


Multimedia comes in many different formats. It can be almost anything you can hear or see. Examples: Images, music, sound, videos, records, films, animations, and more.
On Internet, Web pages often contain multimedia elements of different types and formats. 
Know more at Wikipedia...

Hypermedia, an extension of the term hypertext, is a nonlinear medium of information that includes graphics, audio, video, plain text and hyperlinks. This designation contrasts with the broader term multimedia, which may include non-interactive linear presentations as well as hypermedia.
The WWW (World Wide Web) is a classic example of hypermedia, whereas a non-interactive cinema presentation is an example of standard multimedia due to the absence of hyperlinks. 
Know more at Wikipedia...

Hypertext Markup Language (HTML) is the standard markup language for creating web pages and web applications.
Web browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.
HTML elements are the building blocks of HTML pages.
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The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, hypermedia information systems.
HTTP is the foundation of data communication for the World Wide Web, where hypertext documents include hyperlinks to other resources that the user can easily access.
HTTP was developed to facilitate hypertext and the World Wide Web.
Development of HTTP was initiated by Tim Berners-Lee at CERN in 1989. Development of HTTP standards was coordinated by the Internet Engineering Task Force (IETF) and the World Wide Web Consortium (W3C).
Know more at Wikipedia...

The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web (abbreviated WWW or W3). Founded and currently led by Tim Berners-Lee, the consortium is made up of member organizations which maintain full-time staff for the purpose of working together in the development of standards for the World Wide Web.
The W3C also engages in education and outreach, develops software and serves as an open forum for discussion about the Web.
Know more at Wikipedia...



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eMail: marketing@OR2.media